If I were to start a YouTube channel in 2024, I would follow this exact seven-step system. Our students have used this system for years to achieve their first 100, 1,000, and even 100,000 subscribers on YouTube.
But here's a disclaimer: this system isn't a magic pill. You have to upload videos, punch fear in the face, press record, and commit a few hours weekly to your YouTube channel.
If you follow this system, you might be surprised by how quickly your YouTube channel grows and how soon you start generating money. Stick with me, and I'll break down this entire system for the first time on YouTube. Let's jump into it.
Step 1: Reverse Engineer
Before you start posting videos, answer a few key questions:
- Who is your YouTube channel for?
- What problem does your channel solve?
A common mistake is trying to reach everyone, which usually means reaching no one. Define your audience clearly. For example, if your channel is for people who want to get into fishing, identify the problems it solves, such as selecting the right fishing poles or lures.
By planning your content around these needs, you set a clear direction for your channel.
Step 2: Research
Crafting your title and content involves thorough research. Use keyword research tools like vidIQ to find out what terms people are searching for and how much interest there is in your topic.
You can also use the YouTube search bar for ideas, such as typing "best fishing" and seeing what suggestions come up.
Additionally, study your competitors' videos to understand their length, thumbnails, and content structure. This preparation ensures that when you record your video, you do so with more insight and strategy.
Step 3: Record
When recording your video, leverage your planning to create engaging and concise content. Aim to be brief, bright, fun, and efficient. Once you've recorded, you'll have the material ready to edit and upload.
Step 4: Release
Optimize your video for release by ensuring your title, thumbnail, and description are compelling. Fill out tags and add your video to relevant playlists. Avoid cutting corners at this stage; make sure your video is discoverable and properly optimized to attract viewers.
Step 5: Rocket and Rank
Once your video is public, focus on gaining views and triggering the YouTube algorithm. Share your video on your community tab a few hours after release to boost initial views. Utilize off-platform opportunities, such as email lists, to drive traffic to your video. The goal is to create videos that continue to get views long after they're uploaded.
Step 6: Review
Review your video's performance through analytics. Your first videos might not be great, but analyzing them helps you improve. Look at metrics like views and engagement to identify what works and what doesn't. This step is crucial for refining your overall channel strategy.
Step 7: Repeat
Use the insights from your reviews to create new videos more intelligently. Identify successful videos and consider making follow-ups or part twos. Consistently applying this system helps you continually improve your content and grow your channel.
Bonus Step: Repurpose
At TH Media, we encourage repurposing content to maximize its value. For example, turn a 20-minute podcast episode into multiple shorter clips.
This approach allows you to work smarter and reach different audiences across various platforms like Instagram Reels, TikTok, and LinkedIn. As your brand evolves, repurposing becomes a key strategy to enhance your content's reach and impact.
By following this 7-step system, you'll build a structured and effective approach to growing your YouTube channel. Start slow, overcome your fears, and commit to consistently applying these steps.
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